Posts in category Trends


Trends

Trending in CRM

It’s uncertain how the CRM market will look in six months, given the stock market, the economy and the tax bill. Initial indications are that more money will be available for various corporate activities, like hiring and rewarding employees and investments in products and business processes. If so, a decent amount of cash might find its way into various CRM company coffers.

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Trends

The Top 20 CRM Blogs of 2017: Countdown, Part 2

Where does the discipline of CRM begin? We have a good idea where the software fits, but where does its impact end? With a sale? With a customer saying good things about your company to other customers? With a repeat purchase? And does CRM contribute to these events alone, or is there a web of other activities that help drive these relationships — and do we ever consider these things to be CRM?

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Trends

The Top 20 CRM Blogs of 2017: Countdown, Part 1

Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh, it’s in there — it’s just being elbowed to the back of the stage by a whole host of other related disciplines and technologies. Customer experience, customer engagement and content marketing are vying with artificial intelligence, Internet of Things and bots to elbow ahead of CRM.

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Trends

Top 5 Data-Driven Mobile Services for a Competitive Edge

The mobile data market has been approaching saturation in major industrialized nations. Mobile data consumption has increased steadily over the past several years, but consumers have found new ways to avoid paying extra for services they don’t need or use — and intense competition among mobile carriers has allowed consumers to switch from fixed-data to unlimited plans and pay less in the process.

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Trends

CRM in 2018

Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We’ve seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot of anxiety in the C-suite about digital disruption, but each company’s disruption is different.

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Trends

B2B Digital Ad Spending to Jump Next Year

B2B ad spending will increase 13 percent in 2018 to hit $4.6 billion from this year’s estimated $4.07 billion, eMarketer has predicted. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad spend areas as well. Desktops and laptops will continue to attract the bulk of B2B digital ad spend, according to eMarketer.

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Trends

E-Commerce Provides Fertile Ground for B2B Growth

Business-to-business firms view increased online activity as an effective way to boost their growth, according to a new report from CloudCraze. Eighty-nine percent of the 400-plus B2B decision makers CloudCraze surveyed in the United States and Europe expected digital commerce would help their businesses grow. E-commerce has altered the role of sales teams, the CloudCraze survey also suggests.

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Trends

Driving Digital Transformation by Making Citizen Developers Heroes

Corporate executives know that if they don’t transform their companies into digital enterprises they’re going to be at a significant competitive disadvantage. Yet many corporate leaders have been unable to make significant progress transforming their organizations. Many executives have found that changing their corporate cultures is a lot harder than adopting cloud-based applications and services.

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Trends

The Eve of the Self-Driving Revolution

A decade ago, there wasn’t much talk about self-driving cars or autonomous-cars, but Toyota and Lexus were setting the stage with their self-parking cars. They aired television commercials showing how cars magically parallel-parked themselves. At the time, it seemed amazing, but that was nothing compared to what’s coming next. The self-parking revolution is now expanding.

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Trends

Evolution of the 4th Utility: Fixed Broadband

In-home broadband has become “the fourth utility” in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-line Internet services. Fixed broadband demand is a key contributor to operators’ ongoing profits.

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Trends

Are You Ready for a RoboCEO?

Here’s a disturbing thought: A RoboCEO powered by artificial intelligence — possibly based on IBM’s Watson — could be running some companies within the next decade. Not every company will warm to the idea, to be sure, but it’s conceivable that the practice could begin. This idea has started to bubble to the surface, with leaders like Alibaba Chairman Jack Ma apparently taking it seriously.

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Trends

Artificial Intelligence, Smart Speakers and You

The artificial intelligence speaker war is now being waged, and it is escalating. Today you can choose between Amazon Echo and Google Home. Harman Kardon’s Invoke is coming this fall. By the end of the year, Apple’s HomePod will be competing in the market, and Samsung has indicated it will join the fray as well. With all these choices, how can you determine which smart speaker is right for you?

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Trends

The Internet of Things Is a Boon for B2B: Report

Businesses have been focusing on the Internet of Things as an enabler of growth and increased operational efficiency, as well as the means to provide a better experience to customers and partners, according to the State of the Market: Internet of Things 2017 report Verizon released this week. Seventy-three percent of executives surveyed said they either were researching or currently deploying IoT.

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